Marketing Specialist

Уровень зарплаты
Город
Требуемый опыт работы
з/п не указана
Киев
3–6 лет

MAIN PURPOSES OF THE JOB:

  • Category P&L management full responsibility
  • Marketing mix strategic creation and implementation for the Category
  • Responsibility for Market Share targets delivery
  • Cooperation regarding respective category within Country organization and Global organization including Region and BG

MAIN TASKS IN THE JOB:

  • To develop 1 to 5 year Marketing plan, using all resources available which ensures targeted Market Share growth;
  • To manage the category P&L;
  • To be responsible for the pricing policy, enabling the achievement of the targets for contribution margin;
  • To be responsible for precise benchmarking per SKU;
  • To be responsible for the SKU long-term forecasting;
  • To manage the product range assortment;
  • To initiate proactively and execute the marketing activities ATL and BTL on national level;
  • To work in close cooperation with PR, On-line, Trade Marketing, Sales managers to ensure integrated approach to communication and category planning;
  • To be responsible for ROI evaluation;
  • To deeply analyze the researches available, share on findings, initiate and conduct additional studies;
  • To be responsible for coordination and consolidation of product related translations;
  • To ensure constant, good, effective information flow;
  • To fulfil other tasks defined by management to increase Philips turnover and grow Market Share.
  • Manages top and bottom line of the P&L for the BU/category
  • Ensures BU/category sales and margin targets are met - is link between Sales function and BU, and manages SKU portfolio/rationalization/stock
  • Initiates corrective actions where necessary
  • Runs the annual business planning cycle for the BU/category
  • Owns the business planning and review cycle (AOP/RoFo, etc.
  • Creates and executes Marketing plans (in line with BU marketing strategy, covering relevant categories, incl. A&P). Drives One Page Strategy translated into specific account plans
  • Responsible for local Demand Plan (RoFo and SMOS) for BU/category
  • Drives effective business planning to achieve better execution and results
  • Translate together with Sales and Trade Marketing annual business plans into Quarterly and Monthly activity/account plans.
  • Drives optimal working of commercial triangle ( Marketing - Trade Marketing - Sales)
  • Deploy best in class Marketing analysis (mkt share analysis, competition analysis, ....) and define fact based corrective action based on analysis.
  • Owns the local market introduction process per proposition
  • Develops and executes proposition activation plans (incl. A&P) in line with category guidelines
  • Owns activation budget for the BU/category (A&P)
  • Supports account team planning where required
  • Acts as prime interface to BU Regional MMs
  • Tracks sales, market shares and margins.
  • Responsible for GFK analysis of own market
  • Drives and shares local market insights (incl. marketing effectiveness), requirements for BU/category, and activation best practices
  • Functions as lead country on certain initiatives by providing direct input to category

MAIN RERQUIREMENTS:

Education:

  • Higher education (preferably in Marketing);
  • Business or marketing-related degree or equivalent professional qualification

Experience:

  • 3+ years of experience in product management
  • Experience in all aspects of developing and maintaining marketing strategies
  • Proven experience in customer and market research
  • Relevant product and industry knowledge

Knowledge:

  • Fluent English
  • Advanced PC user (MS Excel, PowerPoint, Access; SAP)
  • Technical marketing skills

Тип занятости

Полная занятость, полный день
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Страна размещения вакансии — Украина.

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